duminică, 25 decembrie 2016

Electrolux vacuums - Controversy

Controversy



In 2003 the US Equal Employment Opportunity Commission resolved a criticism that Muslim staff on the St. Cloud manufacturing facility weren't allowed a ample variety of breaks to look at their day by day prayers.

In 2010 and once more in 2011 complaints in opposition to the corporate had been filed by Muslim staff in Electrolux's plant in St. Cloud, Minnesota, with the Equal Employment Opportunity Commission. The 2010 criticism, that staff weren't in a position to observe Ramadan, was resolved. The 2011 criticism stems from the 30-minute breaks agreed to in 2010 being later lowered to 20 minutes by Electrolux.

Electrolux vacuums - Slogan

Slogan



The corporate's present worldwide slogan is "Considering of you".

Within the 1960s the corporate efficiently marketed vacuums within the United Kingdom with the slogan "Nothing sucks like an Electrolux". In america it was steadily assumed that utilizing this slogan was a brand blunder. In actual fact, the casual US which means of the phrase was already well-known within the UK on the time, and the corporate hoped the slogan, with its attainable double entendre, would acquire consideration.

Electrolux vacuums - Manufacturers

Manufacturers



An Electrolux canister vacuum cleaner

Electrolux sells below all kinds of brand name names worldwide. Most of them had been acquired by way of mergers and acquisitions and solely do enterprise in a single nation or geographic space. The next is an incomplete record.

Europe
  • AEG
  • Atlas (Denmark)
  • Corberó (Spain)
  • Dometic, home equipment for RV's, additionally makes use of the Electrolux brand. Primarily based in Sweden and owned by Dometic Group, itself owned by EQT Partners since 2011.
  • Elektro Helios, producer of client home equipment for the Swedish market
  • Faure, French client equipment maker
  • Lehel, client equipment model offered in Hungary and elsewhere
  • Marynen/Marijnen, client product model offered within the Netherlands
  • Parkinson Cowan, cooking home equipment (UK)
  • Progress, vacuum cleaner model offered all through Europe
  • REX-Electrolux, Italian equipment producer
  • Rosenlew, client product model offered in Scandinavian international locations
  • Voss, premium client cooking equipment and gear provider in Denmark and elsewhere
  • Zanker, client kitchen equipment model offered in central Europe
  • Zanussi, Italian equipment producer that grew to become a part of Electrolux in 1984
  • Zanussi Skilled, skilled kitchen gear producer
  • Zoppas, client merchandise model offered in Italy
Australia and Oceania
  • Dishlex model offered in Australia
  • Kelvinator, industrial fridge and freezer model offered in Australia and elsewhere
  • Simpson, client equipment model offered in Australia
  • Westinghouse, a kitchen equipment model in Australia licensed from Westinghouse Electrical Corp to Electrolux House Merchandise Pty Ltd.
North America
Latin America
  • Fensa, Chilean client equipment model, broadly accessible in Latin America.
  • Gafa, Argentinean equipment producer.
  • Mademsa, Chilean house equipment model
  • Prosdócimo, fridge, fridge and air con model offered in Brazil
  • Somela, Chilean house equipment model, accessible all through Latin America
Center East
  • King, Israeli kitchen equipment model made by REX-Electrolux, an Italian Electrolux subsidiary.
  • Olympic Group, house equipment model in Egypt
World/different
  • Arthur Martin-Electrolux
  • Beam, Electrolux's central vacuum model
  • Castor
  • Chef
  • Dito, skilled meals processing gear
  • Electrolux Laundry Systems
  • Electrolux Skilled
  • Frigidaire, full vary main equipment model offered globally
  • Juno-Electrolux, premium client kitchen equipment model
  • Molteni, skilled stoves
  • Twister, vacuum cleaners and different client merchandise
  • Therma
  • Tricity Bendix
  • Volta, vacuum cleaner model offered in Australia, Sweden and elsewhere
  • Wascator, now below Electrolux Laundry Programs

Word: This record doesn't embody manufacturers akin to Kenmore and John Lewis, which can promote Electrolux-produced home equipment however aren't owned by or affiliated with Electrolux, as Electrolux acts as an OEM for these manufacturers.

Electrolux vacuums - Notable merchandise

Notable merchandise



Electrolux Assistent, 1940.
  • 1919: The Lux vacuum is the primary product Electrolux sells.
  • 1925: D, Electrolux's first fridge, is an absorption model.
  • 1937: Electrolux mannequin 30 vacuum is unveiled.
  • 1940: Assistent (Swedish for assistant), the corporate's solely wartime client product, is a mixer/food processor.
  • 1951: W 20, Electrolux's first house washing machine, is manufactured in submit?World War II Gothenburg, Sweden.
  • 1959: D 10, the corporate's first dishwasher, is a counter-top mannequin nicknamed "spherical jar".
  • 2001: Launch of the Electrolux Trilobite, a robotic vacuum cleaner.

Electrolux vacuums - Historical past

Historical past



The Autoluxlamp, a kerosene lamp manufactured by Lux and utilized in railway stations world wide within the early 20th century.

The corporate originates from a merger of two corporations?Lux AB and Svenska Elektron AB. The previous a longtime producer and the latter a youthful firm based by a former vacuum salesman who was additionally a former worker of the previous agency. The origins of Electrolux are carefully tied to the vacuum, however at the moment it additionally makes main home equipment.

Gross sales firm to main producer

In 1919 a Svenska Elektron AB acquisition, Elektromekaniska AB, grew to become Elektrolux (the spelling was modified to Electrolux in 1957.) It initially offered Lux-branded vacuum cleaners in a number of European international locations.

In 1923, the corporate acquired AB Arctic and subsequently added absorption refrigerators to its product line. Different home equipment quickly adopted, together with washing machines in 1951, dishwashers in 1959, and meals service gear in 1962.

Mergers and acquisitions

The corporate has typically and repeatedly expanded by way of mergers and acquisitions.

Whereas Electrolux had purchased a number of corporations earlier than the 1960s, that decade noticed the beginnings of a brand new wave of M&A exercise. The corporate purchased ElektroHelios, Norwegian Elektra, Danish Atlas, Finnish Slev, and Flymo, et al., within the 9 years from 1960 to 1969. This model of progress continued by way of the 1990s, seeing Electrolux buy scores of corporations together with, for a time, Husqvarna.

Hans Werthen

Hans Werthen, President and later Chairman of the Board, led the strategic core of an more and more decentralized Electrolux?and was instrumental to its fast progress.

Restructuring

Whereas makes an attempt to chop prices, centralise administration, and wring out economies of scale from Electrolux's operations had been made within the 1960s and 1970s with the main target so firmly on progress, additional company-wide restructuring efforts solely started within the late 1990s.

A public firm

Vacuum Cleaner designed by Lurelle Guild ca. 1937 Brooklyn Museum

Electrolux made an initial public offering on the London Stock Exchange in 1928 (it was delisted in 2010) and one other on the Stockholm Stock Exchange in 1930.

Presently, its shares commerce on the NASDAQ OMX Nordic Market and over-the-counter. Electrolux is an OMX Nordic 40 constituent inventory.

2000 to current

In North America, the Electrolux title was long-used by a vacuum cleaner producer, Aerus LLC, initially established to promote Swedish Electrolux merchandise. In 2000, Aerus transferred trademark rights again to the Electrolux Group. Aerus stopped utilizing the Electrolux model in 2004. Earlier than 2000 Electrolux-made vacuums carried the Eureka brand name, and whereas Electrolux continued to make Eureka-branded vacuums after it regained the correct to make use of its personal model, it additionally started promoting Electrolux-branded vacuums, too. Electrolux USA customer support maintains a database of Electrolux-made vacuums and gives a hyperlink to Aerus in case an Electrolux-branded vacuum cleaner was made by Aerus.

Keith McLoughlin took over as President and CEO on January 1, 2011, and have become the corporate's first non-Swedish chief govt.

In August 2011, Electrolux acquired from Sigdo Koppers the Chilean equipment producer CTI acquiring a number of manufacturers with the acquisition together with: Fensa, Gafa, Mademsa and Somela.

Electrolux vacuums

Electrolux vacuums



AB Electrolux (generally referred to as Electrolux) is a Swedish multinational house equipment producer, headquartered in Stockholm. It's persistently ranked the world's second-largest equipment maker by items offered (after Whirlpool). Electrolux merchandise promote below a wide range of model names (together with its personal), and are primarily major appliances and vacuum cleaners meant for client use. The corporate additionally makes home equipment for skilled use.

Electrolux has a main itemizing on the Stockholm Stock Exchange and is a constituent of the OMX Stockholm 30 index.